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Yokohama Rubber BluEarth ES

Yokohama Rubber Launches New Fuel-Efficient Global Standard Tire, Heavily Draws on Japanese Technologies

on March 8, 2017 in Tires

Yokohama Rubber Co. Ltd. (TYO:5101) said that it will from this spring start sales of a new fuel-efficient global standard tire, the BluEarth-Es ES32. The new tire will initially be rolled out in Europe, Asia and Oceania. Marketing will gradually expand to the Middle East and Latin American markets, although it is not planned to be sold in some countries,...

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Fuel-efficient Tire Manufacturers in Japan: Report (Part 2)

on May 6, 2016 in Interviews, Tires

Continuing on from “Fuel-Efficient Tire Manufacturers in Japan: Report (Part 1),” we are looking at what individual tire manufacturers are doing. Yokohama Rubber – Bringing Added Value With Increased Safety in Driving A bolstered product lineup in Yokohama Rubber Co. Ltd.’s (TYO:5101) fuel-efficient tires, namely with its BluEarth series, brought a more than two-fold increase in 2013 – with 223...

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