Bridgestone will add 10 sizes exclusively for SUVs to the lineup of its premium studless tire Blizzak VRX3. The new sizes will go on sale sequentially from October 1. Blizzak, Bridgestone’s leading winter tire brand, was created in 1988 to contribute to safer and more reliable driving on icy and snowy winter road surfaces. The Blizzak VRX3, launched in 2021,...
Bridgestone Corp.’s (TYO:5108) Blizzak studless tires have for the 16th consecutive year been the most popular tire choice for passenger cars in five major cities within the Hokkaido and Northern Tohoku regions, which see heavy snowfall. The tires possess overwhelming market strength in these cities, where they are installed on approximately half of all passenger cars. At the core of...
Bridgestone Corp. (TYO:5108) has signed a contract extending its sponsorship of the Japan Ice Hockey Federation (JIHF), which the company has supported since 2012. Bridgestone believes that the competitive image of ice hockey, which has been called combat on ice, will raise the brand image of its Blizzak studless winter tires. During the sponsorship period, the company’s logo will be...
