On July 1, Asics Japan Corp. launched the DynaFlyte, a new running shoe targeted at ordinary runners. The shoe uses a midsole material that is the most lightweight to date from Asics Corp. (TYO:7936), allowing runners to comfortably up their speed. The sponge material that gives the DynaFlyte its high performance, FlyteFoam, was first used in a midsole in the...
Asics Corp. (TYO:7936) is rolling out a line of high-performance athletic shoes available for purchase worldwide. The Flame Series comes in 19 varieties and features designs for six competitive sports: track and field, tennis, rugby, hockey, volleyball and wrestling. In Japan, Asics has begun selling a total of 10 types of Flame shoes. The four varieties for track and field...
Motoi Oyama, president and CEO of Asics Corp. (TYO:7936), explained the company’s recent performance as follows. Domestic sales fell by 1.5 percent to 101.2 billion yen ($890.8 million) largely due to sluggish performance of apparel. Overseas sales increased by 14.8 percent to 327.3 billion yen, which even after removing currency effects, represented a 10.2 percent increase. The proportion of global...
Asics Corporation has announced the release of MetaRun next-generation running shoes designed for long-distance runners. Asics and its Asics Institute of Sports Science spent three years in development to create the company’s best running shoes ever. MetaRun incorporates four patented and five new technologies to achieve the light weight, stability, fit and cushioning that are crucial to running long distances...
