Bridgestone will expand sales in this year’s summer tire season by focusing on the new Newno, launched in February this year, and the Alenza, a brand for on-road SUVs. Newno is a new category of tire that combines one-rank higher basic performance and long life. By adopting technologies that are also used in premium brands, it offers both wet grip...
Bridgestone was recently announced to have received a 2022 Good Design Award for four of its products and services. These are the Blizzak VRX3, a premium studless winter tire; the Alenza LX100, an SUV tire focused on comfort; the Ecopia NH200, a series of fuel-efficient passenger car tires; and Mobox, a subscription service for passenger car tires and maintenance. The...
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