Advan

Racing the Ultimate Test for Tire Technology, Says Yokohama Rubber’s Head of Consumer Tire Development

From 2016, Yokohama Rubber Co. Ltd. (TYO:5101) is supplying its Advan racing tires as the control tires for the Japanese Super Formula Championship, the highest echelon of formula racing in Asia. To find out about what goes into such tires and the overlap with their commercial counterparts, Japan Rubber Weekly sat down with Masaki Noro, head of the company’s consumer...

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Yokohama Rubber to Launch New ‘Fun Handling’ Advan Tire in Japan

Yokohama Rubber Co. Ltd. (TYO:5101) plans to launch Japan domestic market sales in August of Advan Fleva V701, a new product with the global flagship Advan brand. All 24 available sizes will be sold, with plans for future expansion into further size ranges. The new tires inherit the profile of the Advan Sport V105 global flagship product, developed as a...

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Yokohama Rubber to Release New Advan Tires in Japan

Yokohama Rubber Co. Ltd. (TYO:5101) has announced that it will release a new product under the company’s global flagship brand, Advan, in Japan. The new product line, Advan Fleva V701, will be sold in 24 sizes starting in August 2016. A high-performance sport tire developed based on the Advan Sport V105, the Advan Fleva V701 offers stable steering and a quiet...

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Yokohama Rubber to Launch New Sport Tires in Pursuit of Spirited Performance

Yokohama Rubber Co. Ltd. (TYO:5101) will release the Advan Fleva V701, a new product under the company’s global flagship Advan series, in Japan starting in August. The new tire will be sold in 24 sizes, with more to be added in the future. Built upon Advan Sports V105, the Advan Fleva V701 is a sport tire that offers steering stability...

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