While Bridgestone aims to expand tire sales in its tire business in Europe this fiscal year, the company is rushing to address the impact and outlook of EUDR-compliant natural rubber procurement costs by promoting activities to realize a sustainable supply chain based on its Global Sustainable Procurement Policy. Products using natural rubber, such as natural rubber and tires, are subject...
Kohshin Retread, a wholly owned subsidiary of Kohshin Rubber that manufactures and sells retread tires, held a ceremony on June 6 to mark the completion of its new headquarters and plant in the Watari Chuo Industrial Park, which will begin operations on June 10. The new headquarters and plant consist of an office building, a factory, a workshop and a...
Yokohama Rubber will expand the production line for motorsports tires in sizes larger than 18 inches at its Mishima Plant in Japan’s Shizuoka Prefecture. With an investment of around 3.8 billion yen ($24.3 million), production capacity will be increased by 35%. Construction of the expanded production line is scheduled to begin in the third quarter of 2024, with production starting...
Goodyear Japan is pursuing a premium strategy that includes higher-inch tires and tires for SUVs. Since last year’s summer tire season, the company has been promoting its all-season tire series Vector 4Seasons to expand sales. The series is one of the company’s strengths and sales volume has been increasing every year. “In previous years, we have been promoting the series...
This summer tire season, Yokohama Rubber is focusing on the Advan dB V553, which went on sale in February this year. The concept of this tire is a premium comfort tire that provides excellent quietness not only when new, but also when worn. In addition, the tire features handling and wet performance, and offers quietness and safety that lasts longer....
This summer tire season, Sumitomo Rubber will focus on expanding sales of tires for SUVs, for which it sees demand being on the rise. The company’s main products here are the Grandtrek PT5 SUV tire and the Veuro VE304 premium comfort tire. The Veuro VE304 has excellent quietness and wet performance and is recommended for city drivers, while the Grandtrek...
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