Continental Tire Japan Co. Ltd., the Japanese arm of Continental AG, has launched a competition to promote the new VikingContact 7 – a studless winter tire launched in Japan this September. The entry period for this competition opened on Oct. 5 and is set to close on Oct. 31. As a next-generation studless winter tire, the VikingContact 7 expertly combines...
Sumitomo Rubber Industries Ltd. (TYO:5110) has released a new anime short to promote its Winter Maxx series of studless winter tires. Having last year released a first short named “Road to You: Kimi e to Tsuzuku Michi” to a strong reception, the company has now followed this up with “Road To You: Hoshi Furu Oka no Yakusoku,” releasing the video...
Yokohama Rubber Co. Ltd. (TYO:5101) recently announced that it has adopted a procurement policy for sustainable natural rubber. The company will use this to detail its stance and efforts with regard to natural rubber procurement – as well as any related requests made to suppliers – and plans to implement the policy throughout the entirety of its group’s supply chain....
Continental Tire Japan Co. Ltd., the Japanese arm of Continental AG, revealed on Oct. 3 that its PremiumContact 6 tire has been installed as original equipment (OE) for the Volvo V60, a premium midsize station wagon recently launched in Japan by Volvo Car Japan Co. Ltd. The PremiumContact 6 tire has already been certified by automakers as an OE tire...
Toyo Tire & Rubber Co. Ltd. (TYO:5105) recently announced that it has won a 2018 Good Design Award for its M925 snow tire, a product made exclusively for snowplows. Launched in July 2017, the M925 is designed to improve snowplow performance. The tire sets itself apart with its tread: while conventional studless tires for trucks and buses adopt a symmetric...
Yokohama Rubber Co. Ltd. (TYO:5101) on Oct. 1 launched its new iceGuard 6 ZPS tire, a run-flat model under its iceGuard 6 line of studless winter tires for passenger cars. The ZPS mark, which is also imprinted on the tire’s sidewall, refers to the company’s Zero Pressure System technology and the run-flat tire structure that allows for this. Development for...
