Bridgestone will make further progress in the reorganization and restructuring of its European operations during the period of its 24MBP medium-term business plan, aiming to raise the adjusted operating margin of its European operations from 1% in 2023 to 8% in 2026, the final year of the 24MBP plan, and clear the 5.5% WACC (weighted average cost of capital) threshold....
Tires
Bridgestone Announces New Three-Year Medium-Term Business Plan
Bridgestone announced its three-year medium-term business plan, 24MBP, covering the period from 2024 to 2026. The indicators for 2026, the final year of the plan, are revenue of 4.8 trillion yen ($32.2 billion), adjusted operating income of 640 billion yen, adjusted operating margin of 13%, ROIC (return on invested capital) of 10%, ROE (return on equity) of 11%, and dividend...
Yokohama Rubber to Supply Sustainable Racing Tires to Super Formula Championship
Yokohama Rubber will continue to supply dry and wet Advan racing tires with a sustainable raw material ratio of 33% to the All-Japan Super Formula Championship as control tires in 2024, as it did in the previous season. This year’s season opened on March 9, with a total of nine rounds scheduled through November. The supply of racing tires using...
Goodyear Donates Bus Tires to Ogasawara Village
Goodyear Japan has begun providing tires for buses operated by Ogasawara Village to help preserve the environment in the Ogasawara Islands, one of Japan’s World Natural Heritage sites. On March 3, a ceremony was held at the Takeshiba Passenger Boat Terminal on Ogasawara Day to present a donation catalog. Under its global CSR slogan “Goodyear Better Future,” the company has...
Japanese Tire Majors Line up Record Profits
The four major Japanese tire makers posted record-high performance figures for the fiscal year ending December 31, 2023, citing the favorable external environment and the strong tailwind of lower ocean freight and raw material prices and a weaker yen as main reasons for the boosted earnings. The combined increase in the three business profit categories (adjusted operating income for Bridgestone...
Bridgestone to Begin Public Road Testing of Next-Gen Air Free Tires
Bridgestone will in March begin testing its Air Free tire on public roads near Kodaira City, Tokyo, where the Bridgestone Innovation Park is located. In the demonstration test, the Air Free will be installed on a test vehicle to verify the characteristics and functions of the tire in various public road environments that closely resemble actual usage environments, and to...