Michelin Pilot Sport 4 S, a high-spec sports tire from Michelin Japan, has been adopted by Honda as a new vehicle-mounted tire for the new Civic Type R. The tire is the flagship model of Michelin’s sports tire lineup, which draws out the full potential of the vehicle’s inherent performance and delivers both the high level of sport driving pleasure...
Tires
Toyo Tire to Commemorate 40th Anniversary of Open Country SUV Tire Brand
Toyo Tire will in October reintroduce the Open Country 785 in the Japanese market to commemorate the 40th anniversary of the Open Country SUV tire brand in 2023. The release size will be 205R16 110/108N. The Open Country 785 is one of the four Open Country brand tires (Open Country 784, Open Country 785, Open Country 786, Open Country W-11)...
Bridgestone to Expand Brazilian Production for Passenger Car and Light Truck Tires
Bridgestone will increase production capacity at its Bahia plant, which produces passenger car and light truck tires in Brazil. To this end, the company will invest approximately 270 million Brazilian reais ($53 million). When combined with the investment amount already announced for a production capacity expansion on July 1, 2021, the total investment amount will be around 970 million Brazilian...

Toyo Tire to Add New Sizes to Open Country SUV Tire Series
Toyo Tire will from September gradually expand the size lineup of its Open Country SUV tire brand, adding new sizes to the Open Country A/T EX and Open Country R/T tire series. The additional sizes this time are 205/65R16 95H for Open Country A/T EX and 165/60R15 77Q for Open Country R/T. The size expansion will include additional sizes featuring...

Bridgestone’s Vision for 2030 – Part 2
This article follows part 1 in a series of 2 on Bridgestone’s Vision for 2030. In the premium tire business, Bridgestone is set to expand its innovative Enliten tire base technology and Mastercore tires for construction and mining vehicles, which contribute to higher productivity in mines. Here, the company aims to create new premium products from 2024 onward, and by...

Bridgestone’s Vision for 2030 – Part 1
Bridgestone aims to achieve sales revenue of 5.3 trillion yen ($37.8 billion) and adjusted operating income of 820 billion yen by 2030. By that time, it wants to attain global levels in all of its management indicators, CEO Shuichi Ishibashi said when presenting the company’s 2030 long-term strategic aspirations on August 31. In addition to revenue and operating income, the...