Yokohama Rubber Co. Ltd. (TYO:5101) is supplying one-make tires for Super Formula, which just kicked off the 2016 season. In the final race held at Suzuka Circuit in Suzuka, Mie Prefecture on April 24, a crowd of 32,000 excited spectators witnessed the performance of the Advan sports tires made by Yokohama Rubber, which has returned to super formula after a...
Toyo Tire and Rubber Co. Ltd. (TYO:5105) has brought to market a new tire in the Tranpath minivan tire series: the Tranpath ML. This tire is aimed specifically at the mid-range minivan market. It offers good running stability, wear resistance and fuel efficiency, which are all requirements of minivan tires. During the development of the rubber materials used in the...
The Japan Automobile Tyre Manufacturers Association (JATMA) has revamped its membership system, introducing a new associate membership system as of April 1, 2016. On the same date, two companies — Nihon Michelin Tire Co. Ltd. and Nippon Goodyear Ltd. — were registered as associate members. The establishment of this new membership system reflects the fact that tires are a global...
Amidst an economic slowdown in the Chinese market, tire sales for Yokohama Rubber Co. Ltd. (TYO:5101) have risen by double digits over the previous year. The chief secretariat and director of the company’s business planning division, Hiroaki Shioiri, recently discussed business conditions surrounding passenger car tires in China – as well as the outlook moving forward. Showing Double-digit Growth China’s...
Yokohama Rubber Co. Ltd. (TYO:5101) has announced it will release new all-terrain SUV tires “Geolandar A/T G015” in August under its Geolandar SUV tire brand. The product will come in 27 sizes. Marking the 20th anniversary of the Geolandar brand, the new product targets drivers who enjoy an active lifestyle. The product’s overall improvements enable higher off-road capabilities and endurance...
Message to New Employees Takashi Shimizu, president of Toyo Tire and Rubber Co. Ltd. (TYO:5105), recently addressed the company’s new employees in a speech where he told them to take basic work principles on board. Shimizu told the new recruits that, since becoming president, he has been saying that employees should have a sense of crisis in the sense that...
