Sumitomo Rubber Industries Ltd. (TYO:5110) this August will roll out sales of its new studless tire for passenger vehicles, the Dunlop Winter Maxx 02. The new tire represents the brand’s best to date for performance on ice and snow and for overall durability. The Winter Maxx 02 improves upon the ice and snow-braking performance of its predecessor, the Winter Maxx...
With Britain’s referendum vote to depart from the EU, a number of Japan’s tire manufacturers have now been left to speculate as to what the exact fallout will be. Of Japan’s four tire manufacturers, Bridgestone Corp. (TYO:5108), Yokohama Rubber Co. Ltd. (TYO:5101) and Toyo Tire & Rubber Co. Ltd. (TYO:5105) have sales locations in Britain. Asked what the aftereffects of Brexit will...
Yokohama Rubber Co. Ltd. (TYO:5101) has completed its acquisition of Alliance Tire Group B.V. (ATG) effective July 1. ATG will be included in company’s consolidated accounts from the third quarter of FY 2016 (October – December). ATG is headquartered in Amsterdam, the Netherlands. Its main business is the manufacture and sale of tires for agricultural, forestry, industrial, and construction machinery....
Toyo Tire & Rubber Co. Ltd. (TYO:5105) has signed on to become a Platinum Partner for Japanese professional soccer J1 League team Gamba Osaka. The contract embodies a relationship of total sponsorship support for Gamba Osaka. Toyo Tires began a new brand revitalization effort last year under the catchphrase “Surprising the World.” The team’s continual striving for excellence under a challenging...
Sumitomo Rubber Industries Ltd. (TYO:5110) will use the Falken Tire brand to sponsor the 2016 DFL-Supercup, a professional soccer match in Germany scheduled for mid-August. The 2016 DFL-Supercup will kick off the 2016–17 season by pitting the 2015–16 Bundesliga champions against the winners of the German Cup, a tournament involving pro and amateur clubs. Sumitomo Rubber intends to more heavily...
Yokohama Rubber Co. Ltd. (TYO:5101) recently conducted a test-ride event for the latest additions to two of its tire lines. Conducted at the Japan Research Institute’s Shirosato Test Center, Ibaraki Prefecture, the company showcased its new high-performance sports tire, the Advan Fleva V701, and the Geolandar A/T G015 All-Terrain SUV and Truck Tire. The Advan was developed with the concept...
