Sumitomo Rubber Industries Ltd. (TYO:5110) will use the Falken Tire brand to sponsor the 2016 DFL-Supercup, a professional soccer match in Germany scheduled for mid-August. The 2016 DFL-Supercup will kick off the 2016–17 season by pitting the 2015–16 Bundesliga champions against the winners of the German Cup, a tournament involving pro and amateur clubs. Sumitomo Rubber intends to more heavily...
Yokohama Rubber Co. Ltd. (TYO:5101) recently conducted a test-ride event for the latest additions to two of its tire lines. Conducted at the Japan Research Institute’s Shirosato Test Center, Ibaraki Prefecture, the company showcased its new high-performance sports tire, the Advan Fleva V701, and the Geolandar A/T G015 All-Terrain SUV and Truck Tire. The Advan was developed with the concept...
In May 2016, Yokohama Rubber Co. Ltd. (TYO:5101) established the Yokohama Magokoro Fund, which allows employees to contribute to charitable organizations. Employees who wish to donate become members of the fund. Every month, 100 yen is deducted from their salary and accumulated in the fund. This money is then provided as financial assistance to NPOs and NGOs working to address...
Yokohama Rubber Co. Ltd. (TYO:5101) recently provided 775 saplings for the Kakegawa Shiosai Tree-planting Festival, held on June 11 in the city of Kakegawa, Shizuoka Prefecture. Fifty-eight employees of the company also volunteered their time to help out. This is the second year in a row that Yokohama Rubber has offered saplings as a form of reforestation assistance to prevent...
Toyo Tire & Rubber Co. Ltd. (TYO:5105) has made the voluntary declaration that it is on board with, and will be party to, objectives of the Sustainable Natural Rubber Initiative (SNR-i). Proposed and launched by the International Rubber Study Group (IRSG), the initiative serves to ensure the sustainability of natural rubber (NR). It seeks to achieve an NR economy in...
Bridgestone Corp. (TYO:5108) is looking at leveraging Japan’s forte of manufacturing and rolling out its technology on a global scale, says Yukio Saegusa, director of the company’s Advanced Tire Production System Division. To this end, the company is putting effort into optimizing production and introducing cutting-edge technology. Presently within Bridgestone’s 10 tire factories domestically, Saegusa said that the company has enhanced the...
