Yokohama Rubber Co. Ltd. (TYO:5101) said that it will from this spring start sales of a new fuel-efficient global standard tire, the BluEarth-Es ES32. The new tire will initially be rolled out in Europe, Asia and Oceania. Marketing will gradually expand to the Middle East and Latin American markets, although it is not planned to be sold in some countries,...
According to its recently announced motorsport plan for 2017, Bridgestone Corp. (TYO:5108) will during this year support numerous teams, drivers, and riders in a variety of events from top-level races to grassroots motorsports. Among branding and marketing initiatives through various sports events, the company views motorsports as an important communication platform that is directly linked to its tire business. Participating...
Nihon Michelin Tire Co. Ltd. President Paul Perriniaux recently presented the company’s new Pilot Sport 4 S tire during a launch event held at Mercedes-Benz Connection Tokyo. Being a high-spec performance tire with superior operational stability and responsiveness in its high-level dry and wet grip characteristics, the new product becomes the flagship model for the Pilot Sport series. As of...
Yokohama Rubber Co. Ltd. (TYO:5101) will raise its wholesale prices for tires in the domestic market from April 1. Products to see price hikes are tires, tubes and flaps sold in Japan. Summer passenger tires and summer and winter van tires will see a price hike of 6 percent. Meanwhile a 7-percent price hike will be imposed on summer and...
Bridgestone Corp. (TYO:5108) has been recognized as a global leader for managing climate change across its supply chain. The tire manufacturer has received the highest “A” rating from CDP and awarded a position on the organization’s supplier engagement leaderboard. The U.K.-based international nongovernment organization CDP uses its supplier engagement rating to assess the efforts of companies in lowering climate-related risks...
Nippon Goodyear Ltd. is seeking again this period to get active in developing an all-season tire market in Japan. Speaking at the company’s 2017 strategy announcement and new products briefing session on Feb. 16, President Yujiro Kanehara deemed the company’s first-year effort at this in 2016 as modest. Now for the 2017 period, Nippon Goodyear is looking to launch an...
