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Special Report: Yokohama Rubber’s Advan V61 Tire for Premium SUVs

Yokohama Rubber has been selling the Advan V61, a tire designed for premium SUVs, since March. This tire primarily targets medium and large premium SUVs, which have been growing in popularity in recent years. Deliveries as an original equipment tire for new vehicles began in 2022, and with an eye on expanding replacement demand in the repair market, the company...

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Sumitomo Rubber Announces New Long-Term Management Strategy

Sumitomo Rubber has announced its long-term management strategy for the year 2035 under the title “R.I.S.E. 2035”. The strategy aims to continue to provide everyone with new experiential value created from rubber, and positions creating rubber-based innovation, strengthening brand management and building a management foundation that is resistant to change as drivers of growth. “Going forward, we will firmly establish...

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Rubber Hose Production Down First Time in Four Years: Japan Rubber Hose Manufacturers Association

According to data compiled by the Japan Rubber Hose Manufacturers Association based on Ministry of Economy, Trade and Industry (METI) statistics, production and shipments of rubber hoses in 2024 totaled 31,662 tons in new rubber volume, down 6.6% from the previous year, and shipments were 135.83 billion yen ($914.26 million), down 4.5%. This was the first time in four years...

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Focusing on Profitable Fields to Survive: Roll Manufacturers

In the printing, paper manufacturing, and steel making roll sectors, where the overall demand environment is severe, roll manufacturers are concentrating their resources in areas where demand is firm. Demand for rolls for printing continues to decline gradually due to the trend toward being paperless. “The most difficult market is for new printing machine installations. However, due to the stagnant...

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Sumitomo Rubber Launches Application Allowing Centralized Truck Tire Condition Management

Sumitomo Rubber has on March 3 begun offering ESP3.0, an application that allows centralized management of truck tire conditions. The application targets users such as trucking companies that use Dunlop’s Tire Pressure and Temperature Management Service parking management and telematics tools. The application combines air pressure and temperature data from the tire pressure monitoring system (TPMS) with groove and appearance...

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Zeon Establishes Chinese JV for Lithium-ion Battery Anode Binders

Zeon Trading (Shanghai), a wholly owned subsidiary of Zeon Corporation, has agreed with Zhuhai Chenyu New Materials Technology (Chenyu), an affiliate of Shanghai Energy New Materials Technology (Semcorp), to establish Shanghai Chenon New Materials Technology, a joint venture to sell binders for negative electrodes used in lithium ion batteries. The investment ratio is 51% by Chenyu and 49% by Zeon...

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