Rubber consumption will see its first annual increase in five years, according to a forecast by the Japan Rubber Manufacturers Association (JRMA). The combined total consumption volume of natural and synthetic rubber in 2016 is expected to amount to 1.3414 million tons, up 0.8 percent from the previous year. See a breakdown of the figures by major product category below.
Trading Companies Part 2—Although many trading firms focus on domestic demand, a generational change has been under way recently, resulting in an increase in younger managers. Merchants of this new generation have begun setting their sights not just within the country but overseas as well. They are also eager to explore new markets and develop new technologies and products.
Trading Companies Part 1—A recent survey of trading companies in Japan conducted by Japan Rubber Weekly found that about 70 percent of respondents saw tough times ahead in 2016. The survey of 330 trading companies in Japan received 203 responses (62 percent response rate). Trading companies play a crucial role in Japan’s distribution.
Manufacturers Part 2—Under 1 percent of respondents answered that they expect "double-digit growth" for "forecast (planned) 2016 net sales," while roughly half the companies, or 48 percent, forecast "single-digit growth." A total of only 14 percent of respondents forecast either "single-digit" or "double-digit" declines in revenues.
Manufacturers Part 1—A recent survey conducted by Japan Rubber Weekly found that over half of respondents, or 54 percent, expect the rubber industry's performance to remain "stable" in 2016, while 23 percent believe it will be "somewhat better" or "better." Meanwhile, 21 percent responded that it will be "somewhat worse" or "worse."
Thanks to a booming sports lifestyle market beginning at the start of the 21st century, demand for sports shoes in Japan recovered, with sales in 2002 reaching 42 million pairs. However, from 2006 onward, there were no particularly popular categories or hit models. Amidst excess inventory and a slack market, sports shoes sales dropped to 37 million pairs in 2008...
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