Japan Rubber Weekly sat down with Eneos Materials President Hayato Hirano to learn about his priorities for the new year 2024. Concentrate on Growth Areas and Expand Business Domains Concentration on growth areas and expansion of business domains are two of the mid-term tasks set forth in the new medium-term business plan. The first growth area is solution-polymerized styrene-butadiene rubber...
Interviews
Passion to Turn the World: Bridgestone President Shuichi Ishibashi
Bridgestone will promote sustainable global motorsports activities to continue to be the best supporter and to be an indispensable part of the future of mobility, according to the company’s global CEO, Shuichi Ishibashi. Bridgestone’s sustainable global motorsports activities include the use of racing as a driving laboratory to refine technologies under extreme conditions, and the development and evolution of commercial...
New Year’s Top Interview: Yokohama Rubber President Yamaishi
Yokohama Rubber President Masataka Yamaishi commented on the outlook for 2024, saying, “In 2024, we will formulate a new medium-term management plan and continue to aim for growth with profitability. Our role is to address all the issues left over from YX2023, eliminate the negative legacy, and provide the next generation with opportunities for further growth.” Looking Back at 2023...
ETIC Eyes Setting Global Standards for SSBR
Solution-polymerized styrene-butadiene rubber (SSBR) is one of the raw materials that contribute to the improvement of fuel economy in terms of electric power consumption of tires. The demand for SSBR is expected to further expand on a global scale as it becomes more important for EVs, which require longer cruising distances. ETIC, which specializes in consulting on synthetic rubber and...
Interview With Zeon’s New President Tetsuya Toyoshima
Japan Rubber Weekly sat down for an interview with Tetsuya Toyoshima, who assumed the position of president of Zeon Corporation on June 29. Toyoshima is set to focus on products with special characteristics that can only be produced by Zeon, and will also promote initiatives for carbon neutrality and work styles. In the elastomer materials business division, which focuses on...
Top Interview With Mitsuboshi Belting President Hiroshi Ikeda
Mitsuboshi Belting has been working on business and management reforms, including global production reorganization, strengthening of the logistics system, and digital transformation (DX) human resource development. Japan Rubber Weekly sat down for an interview with President Hiroshi Ikeda about the progress of reforms, the current status of new product and technology development and business performance. On current business performance and...