Continuing on from “Fuel-Efficient Tire Manufacturers in Japan: Report (Part 1),” we are looking at what individual tire manufacturers are doing. Yokohama Rubber – Bringing Added Value With Increased Safety in Driving A bolstered product lineup in Yokohama Rubber Co. Ltd.’s (TYO:5101) fuel-efficient tires, namely with its BluEarth series, brought a more than two-fold increase in 2013 – with 223...
The Japanese tire labeling system for defining fuel-efficient tires began in January 2010 as a voluntary industry standard, covering rolling resistance and wet-grip performance. Thanks to the continuous marketing efforts of tire manufacturers, the penetration rate of fuel-efficient tires in line with the grading system has steadily grown. However, these same manufacturers are finding it increasingly difficult to differentiate their...
Yokohama Rubber Co. Ltd. (TYO:5101) is supplying one-make tires for Super Formula, which just kicked off the 2016 season. In the final race held at Suzuka Circuit in Suzuka, Mie Prefecture on April 24, a crowd of 32,000 excited spectators witnessed the performance of the Advan sports tires made by Yokohama Rubber, which has returned to super formula after a...
Rubber manufacturers in the Japanese prefectures of Kumamoto and Oita have been greatly affected by a recent string of earthquakes that have centered on Kumamoto Prefecture, beginning with a foreshock at 9.26 p.m. on April 14. Bridgestone Corp. (TYO:5108) and NOK Corp. (TYO:7240) suspended operations at their respective manufacturing plants in Kumamoto Prefecture. Meanwhile, damage to locally based Tsuchiya Rubber...
Amidst an economic slowdown in the Chinese market, tire sales for Yokohama Rubber Co. Ltd. (TYO:5101) have risen by double digits over the previous year. The chief secretariat and director of the company’s business planning division, Hiroaki Shioiri, recently discussed business conditions surrounding passenger car tires in China – as well as the outlook moving forward. Showing Double-digit Growth China’s...
Message to New Employees Takashi Shimizu, president of Toyo Tire and Rubber Co. Ltd. (TYO:5105), recently addressed the company’s new employees in a speech where he told them to take basic work principles on board. Shimizu told the new recruits that, since becoming president, he has been saying that employees should have a sense of crisis in the sense that...
