The competition over studless winter tire sales has gotten properly under way for another year. Even as they acknowledge the market’s unpredictability amid the continued pandemic, each tire manufacturer here is aiming to boost sales by expanding their SUV-related product lineups, as well as by making the most of the lessons they learned from pursuing sales in the midst of...
Bridgestone Corp. (TYO:5108) has been awarded the top Gold rating for the fourth consecutive year in the Pride Index, which ranks companies on their inclusiveness toward LGBTQ employees and other sexual minorities. The Pride Index was established by work with Pride, a voluntary organization that aims to create LGBTQ-friendly workplaces in Japan across corporate and organizational boundaries. Having established a...
NOK Corp. (TYO:7240) is advancing negotiations with its customers to seek agreement on a price hike for its seal products. This would include the company’s oil seals, O-rings, gaskets and more. A leading Japanese manufacturer of seal products, NOK announced back on Sept. 6 that it would be increasing prices on its seal products by up to 20 percent starting...
Bridgestone Corp. (TYO:5108) recently announced its inclusion among this year’s Good Design Award winners for a corporate font created by the auto and truck parts manufacturer. Developed to express the brand identity of this multinational company, Bridgestone Type is a proprietary font that incorporates this identity into Bridgestone design elements. Offering readability, versatility and beauty, the font has been incorporated...
Bridgestone Corp. (TYO:5108) has joined a project being carried out in Kurume, Fukuoka Prefecture, for joint research into healthy sleep. Working together with the goal of resolving various sleep-related social issues, participants in the project span industry, academia, government and the medical sector. Bridgestone’s own efforts under the project will begin with the company’s Kurume Plant. The company will endeavor...
Sumitomo Riko Co. Ltd. (TYO:5191) and the National Institute of Advanced Industrial Science and Technology (AIST) have improved part of the test course facilities set up at AIST’s Tsukuba North site. Coming as part of a collaborative research effort, this has seen six types of special road surface set up on the course – where testing on these new surfaces...
