The demand rush in Japan in anticipation of price hikes for after-market tires and the reaction to these hikes are now also visible in sales figures. Three of the country’s four tire manufacturers – excluding Toyo Tire – raised the Japanese prices of their after-market tires in September and October, following a first price hike this year in the March-April...
Industry
Sumitomo Rubber Enters e-Sports Market
Tire manufacturer Sumitomo Rubber will enter the e-sports market as a new segment in its sports business. The first of its products, the Dunlop Gaming Muscle Arm Supporter, an arm supporter that improves playing performance specifically for e-sports, will be available at the online store Amazon.co.jp from Oct. 26. E-sports, a competitive game industry, is gaining recognition as a sport...
Yokohama Rubber Helps to Eliminate Counterfeit Aluminum Wheels in Hong Kong
Yokohama Rubber recently announced that it has succeeded at eliminating counterfeits of its aluminum wheel products in Hong Kong. After receiving a cooperation request from the Hong Kong Customs and Excise Department, Yokohama Rubber made various preparations to help expose a distributor that was selling counterfeits of Yokohama Rubber’s Advan Racing line of sports car aluminum wheels. The counterfeits were...
Sumitomo Rubber Supports Breast Cancer Awareness Through Motor Sports Activities
As part of the Pink Ribbon Campaign promoting early detection and early treatment of breast cancer, Sumitomo Rubber will support breast cancer awareness activities by changing the Dunlop logo from yellow to pink at each circuit in motor sports activities during the Pink Ribbon Month in October. This support includes race vehicle stickers and tires, on-site banners, staff masks and...
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Bridgestone Joins Lunar Exploration Vehicle Development Team
Bridgestone will join a development team for a manned lunar rover led by Teledyne Brown Engineering. The project is intended to be used as NASA’s manned Lunar Terrain Vehicle (LTV). NASA’s space missions that challenge new territory require manned automated vehicles to navigate unexplored areas of the Moon’s surface. LTVs are required to support astronauts’ movement and exploration for a...
Evonik Partners With Silica Manufacturers to Supply Bio-Based Silica
German chemicals company Evonik has formed a strategic alliance with the Perner Group from Austria and Pichit Biopower from Thailand, two of the world’s leading silica producers, to supply to tire manufacturers Ultrasil, a bio-based raw material silica. The product’s carbon footprint is significantly reduced because the raw material, sodium silicate, is produced from rice husk ash (RHA), an agricultural...