JSR Corp. (TYO:4185) has developed and launched a new styrene–butadiene rubber (SBR) material that offers significant improvements to strength, wear resistance and durability. The company is marketing this SBR for use in tires, and is producing the material using the solution polymerization method at its Yokkaichi Plant in Mie Prefecture. In applications for fuel-efficient tires, this new SBR is able…