Sumitomo Rubber to Acquire Dunlop Brand in Europe, North America and Oceania

Sumitomo Rubber will acquire the trademark rights to the Dunlop brand of four-wheel tires in Europe, North America, and Oceania from Goodyear. The acquisition is worth $526 million, with a transfer agreement signed on January 8 and closing scheduled for May. With the acquisition of the trademark rights, Sumitomo Rubber intends to further accelerate premiumization, which it positions as the…