Goodyear has been selected as the manufacturer to develop tires exclusively for Lancia’s latest concept car, the Lancia Pu+Ra HPE. The Lancia Pu+Ra HPE is the first concept car that is 100% electric, embodying the Lancia brand vision for a new era in terms of design, interior comfort, sustainability, electrification, and technology. Goodyear developed a unique concept tire for this…
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