Toyo Tires Moves to Unify Branding in Effort Starting With Open Country SUV Tires

Toyo Tire Corp. (TYO:5105) is making a push to unify its branding across tire sidewalls and more. Up until now, Toyo Tires has branded many of its tire sidewalls simply with “Toyo.” But starting with the Open Country series of SUV tires, which has been made available in a wider lineup of sizes as of last December, the company is…