Bridgestone Extends Ice Hockey Sponsorship, Aims to Promote Winter Tires

Bridgestone Corp. (TYO:5108) has signed a contract extending its sponsorship of the Japan Ice Hockey Federation (JIHF), which the company has supported since 2012. Bridgestone believes that the competitive image of ice hockey, which has been called combat on ice, will raise the brand image of its Blizzak studless winter tires. During the sponsorship period, the company’s logo will be…