Aiming to Raise Market Share and Brand Equity—Nippon Goodyear

The automobile market in Japan is going through a difficult period, said Yujiro Kanahara, president of Nippon Goodyear Ltd., speaking recently to Japan Rubber Weekly. This is particularly true in the tire sector, where Nippon Goodyear faces a number of strong rivals and where market growth is limited, Kanahara said. Still, he believes there are opportunities for growth.